About This Speaker: Vickie Kerr
Vickie Kerr is the fearless and down-to-earth founder of one of Canada’s most iconic snack brands — Miss Vickie’s. In 1987, she began making kettle-cooked chips in her farmhouse kitchen. Her goal? To create a healthier, tastier snack for her young family using potatoes her husband grew.
With a background in childhood nutrition, Vickie believed in feeding her family the best. She didn’t have formal business training. However, she trusted her instincts and wasn’t afraid to take bold steps. For example, she advocated for nutritional transparency on packaging—long before it was common in the food industry.
As a result, Miss Vickie’s quickly became a household name. The chips stood out for their natural ingredients, unique texture, and unforgettable flavor. Vickie’s commitment to quality and her focus on people helped the brand grow rapidly.
In addition to building a business, she overcame major personal challenges. After a fire destroyed their farmhouse, Vickie and her husband Bill rebuilt with determination. As married business partners, they faced pressure, but they remained grounded in shared values.
She also pioneered a people-first company culture. Long before it was trendy, she supported work-life balance and built relationships with employees and customers. Purpose, not profit, was her guiding principle.
Today, Vickie shares her story through engaging talks and fireside chats. Her journey offers audiences more than inspiration—it delivers practical wisdom rooted in resilience, heart, and hard-earned success.
Vickie Kerr’s legacy proves that authenticity, grit, and values can shape a powerful brand. Her back-to-basics approach continues to inspire entrepreneurs, creators, and leaders across industries.
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