Co-Founder, Principal and CEO, Smash + Tess
Born and raised in Vancouver, Ashley built Smash + Tess with her mother and best friend after recognizing an unfilled niche in the fashion industry for comfortable and stylish loungewear. Founded in 2016, Smash + Tess has since grown from just two employees to a team of 65+ in five years, landing the #8 spot on Canada’s Top Growth Companies list in 2020. As Co-Founder and CEO, Ashley was named one of Canada’s Top 40 Under 40 in 2020 and spearheaded several notable collaborations with celebrities like Jillian Harris, Sarah Landry, and Hilary Duff.
A shift in perspective can catalyze meaningful change. Diagnosed with Crohn’s Disease, it was clear that my path had been altered, but my goals would not be. Battling life-altering obstacles activates the most profound creativity – in my case, creativity that led me to build a multi-million-dollar brand sparked a Romper revolution, disrupted the elitist fashion industry, all through community building, empowerment, and inclusivity.