Book this speaker: Shaun Peet

About This Speaker: Shaun Peet

When elite organizations need to accelerate their results and unify their people, they book Shaun Peet. As a NASCAR World Pit Crew Champion and the Chief Kindness Officer for Trackhouse Racing, Shaun has revolutionized the way we think about high performance. He is a globally recognized expert in building “ownership cultures,” specializing in taking underperforming teams and transforming them into elite units by prioritizing radical humanity and unwavering trust.

Before his historic ascent in NASCAR, Shaun Peet mastered the psychology of performance as a professional athlete. A graduate of Dartmouth College with a double major in Psychology and Sociology, he played Division I hockey before advancing to the AHL and ECHL. This unique blend of academic insight and “on-the-ice” grit allowed him to enter NASCAR and achieve success in record time. He later inherited one of the lowest-performing pit crew departments in the sport and used his signature “people-over-process” belief to build it into a dominant force.

Shaun Peet is the co-author of 12 Second Culture, a book that distills the core principles of his high-velocity leadership philosophy. He argues that “speed is the new currency of business,” but true speed is only achievable through psychological safety and a shared mission. Known for his authentic and raw storytelling, he provides a “no-filter” look at what it takes to inspire human brilliance in any environment.

Today, Shaun Peet is a go-to resource for organizations seeking to build resilient, connected teams. For leaders, he demonstrates that building elite teams is not about luck, but by fostering a culture rooted in precision, trust, and accountability. His mission is simple: to help teams work better together, move faster, and lead with kindness.

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