Book this speaker: Will Guidara

About This Speaker: Will Guidara

Will Guidara is an acclaimed American restaurateur, entrepreneur and keynote speaker. He is known for redefining elite service and leadership through his philosophy of Unreasonable Hospitality. As the former co-owner of the world-famous Eleven Madison Park in New York City, Guidara changed the fine dining industry. Currently, he shares his transformative, actionable framework with leaders across every sector.

A graduate of Cornell University, Guidara quickly established himself as a force in the culinary world. Under his leadership, Eleven Madison Park received four stars from The New York Times, three Michelin stars, and was #1 on the 2017 World’s 50 Best Restaurants list. Guidara’s belief in genuine, emotional service and empowering a culture where staff go “one step further” turned ordinary transactions into memorable moments.

Guidara is the New York Times bestselling author behind, Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect. This book quickly became a staple for business leaders worldwide. In his keynotes, Will Guidara provides organizations with a blueprint for inspiring organizational excellence and delivering standout customer experiences. His presentations often feature the now-famous story, the genesis of the Unreasonable Hospitality concept. As shared in his popular TED Talk, “The secret ingredients of great hospitality,” he details how serving a simple hot dog in a four-star restaurant changed his life and business.

Guidara is a WSJ Magazine’s Innovator Award recipient and was a Co-Producer on the Emmy Award-winning television series The Bear. He is also the founder of Thank You, a hospitality development company, and hosts The Welcome Conference. Overall, Will Guidara is a reliable speaker who offers a powerful argument that practicing Unreasonable Hospitality is the greatest tool for modern leadership and brand differentiation.

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