Kori Cheverie
Head Coach, PWHL Montréal Victoire | First Woman in U Sports Men's Hockey
Book Shaun Peet, Accountability/Ownership Speaker
About This Speaker
When elite organizations need to accelerate their results and unify their people, they book Shaun Peet. As a NASCAR World Pit Crew Champion and the Chief Kindness Officer for Trackhouse Racing, Shaun has revolutionized the way we think about high performance. He is a globally recognized expert in building “ownership cultures,” specializing in taking underperforming teams and transforming them into elite units by prioritizing radical humanity and unwavering trust.
Before his historic ascent in NASCAR, Shaun Peet mastered the psychology of performance as a professional athlete. A graduate of Dartmouth College with a double major in Psychology and Sociology, he played Division I hockey before advancing to the AHL and ECHL. This unique blend of academic insight and “on-the-ice” grit allowed him to enter NASCAR and achieve success in record time. He later inherited one of the lowest-performing pit crew departments in the sport and used his signature “people-over-process” belief to build it into a dominant force.
Shaun Peet is the co-author of 12 Second Culture, a book that distills the core principles of his high-velocity leadership philosophy. He argues that “speed is the new currency of business,” but true speed is only achievable through psychological safety and a shared mission. Known for his authentic and raw storytelling, he provides a “no-filter” look at what it takes to inspire human brilliance in any environment.
Today, Shaun Peet is a go-to resource for organizations seeking to build resilient, connected teams. For leaders, he demonstrates that building elite teams is not about luck, but by fostering a culture rooted in precision, trust, and accountability. His mission is simple: to help teams work better together, move faster, and lead with kindness.
Contact an agent to get Shaun's availability and ratesSpeaking Topics: Shaun Peet
Pit Crew Culture: Building the Elite 
This presentation details the story of how Shaun Peet transformed NASCAR’s worst pit crew department into its most elite unit. He reveals how the same principles used to change four tires and add fuel in eight seconds can be applied to your organization’s opportunities. Attendees will discover that true speed isn't just about moving fast; it's about perfect alignment, preparation, and the trust required to execute flawlessly under extreme pressure.
Key Takeaways:
1. Learn the "12 Second Culture" framework for establishing radical ownership across all levels of an organization.
2. Discover how to aggregate marginal gains by deconstructing performance into 1,000th-of-a-second metrics.
3. Build a culture where "speed" is a result of trust and clear communication, not just intensity.
Key Takeaways:
1. Learn the "12 Second Culture" framework for establishing radical ownership across all levels of an organization.
2. Discover how to aggregate marginal gains by deconstructing performance into 1,000th-of-a-second metrics.
3. Build a culture where "speed" is a result of trust and clear communication, not just intensity.
One Good Shift
Drawing on his professional hockey career and Ivy League background, Shaun explores the concept of "One Good Shift" – the idea that we are all just one decision away from a completely different life. This session challenges the scarcity mindset that often poisons corporate environments, encouraging audiences to adopt an abundance mindset instead. By recognizing our own agency, we can stop playing small and start proving the people who believe in us right.
Key Takeaways:
1. Identify and eliminate self-limiting beliefs often formed by the opinions of others.
2. Learn how to move from a "scarcity" to an "abundance" mindset to drive collective team growth.
3. Practice "Vertical Thinking" to unburden yourself from unnecessary distractions and level up your performance.
Key Takeaways:
1. Identify and eliminate self-limiting beliefs often formed by the opinions of others.
2. Learn how to move from a "scarcity" to an "abundance" mindset to drive collective team growth.
3. Practice "Vertical Thinking" to unburden yourself from unnecessary distractions and level up your performance.
The Other Side Of Hard: Resiliency and Facing Adversity
In this raw and honest talk, Shaun explains that everything truly great in life – from championships to deep relationships – is found on "the other side of hard." He provides a blueprint for navigating the inevitable failures and setbacks of a high-stakes career. By reframing failure as a normal part of the process, teams can develop the mental toughness needed to "shed" mistakes quickly and remain brilliant in the next moment.
Key Takeaways:
1. Master the "Fail Quickly" technique to prevent mistakes from compounding and derailing your team.
2. Learn the most important question for high-pressure situations: "It’s hard, but is it worth it?"
3. Develop emotional resilience by building a safe environment where athletes and professionals can put their best foot forward every day.
Key Takeaways:
1. Master the "Fail Quickly" technique to prevent mistakes from compounding and derailing your team.
2. Learn the most important question for high-pressure situations: "It’s hard, but is it worth it?"
3. Develop emotional resilience by building a safe environment where athletes and professionals can put their best foot forward every day.
The Chief Kindness Officer: Inspiring Human Brilliance
Shaun argues that kindness is a strategic imperative that drives "human brilliance" and massive business results. As the first Chief Kindness Officer in NASCAR, he shares how valuing people over process leads to 100% engagement and attracts top-tier talent. This talk provides practical evidence that empathy and performance are not opposites; they are the partners that create the fastest, most connected teams on the planet.
Key Takeaways:
1. Understand why "valuing people" is the most effective way to inspire peak performance and loyalty.
2. Learn how to foster a culture of "Radical Humanity" that allows for both high accountability and psychological safety.
3. Discover how to elevate voices within your team to uncover the "million-dollar ideas" hidden in the middle of your organization.
Key Takeaways:
1. Understand why "valuing people" is the most effective way to inspire peak performance and loyalty.
2. Learn how to foster a culture of "Radical Humanity" that allows for both high accountability and psychological safety.
3. Discover how to elevate voices within your team to uncover the "million-dollar ideas" hidden in the middle of your organization.
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