Jeff Lohnes
Partner
With over 20 years in the event and entertainment industry, Jeff Lohnes is a passionate advocate for talent and brings a strategic approach to serving and supporting clients.
Over the past two decades, Jeff has split his time between working behind the scenes as an event organizer and marketer and his true passion as a talent agent. From politicians and city builders to famous athletes, media personalities and leading experts, Jeff’s broad interests are at home in the fast and diverse world of connecting speakers and talent with the right opportunities.
As a previous Co-Chair of TEDxToronto and actively involved in many charitable initiatives, Jeff is passionate about community building and sharing ideas. He’s also the proudest Dad to his daughters Sophia and Poppy, a very amateur chef, and he absolutely listens to too many podcasts.
Featured Work
Licensing
- Negotiating and managing the terms of Sickboy Podcast’s licensing agreement with CBC.
Brand Partnerships
- Jeff has led the negotiations and the execution of brand partnerships and endorsements with a variety of talent for top-tier brands, including the Royal Canadian Mint, FiveStar, RBC, DoorDash, Hellofresh, SpinMaster, Amazon, BelairDirect, TD, BMO, Rakuten, IG Wealth, TurboTax and more.
Content Design and Production
- Jeff helped ideate and negotiate a fully branded podcast with RBC on behalf of a client.
Books
- Jeff has negotiated book deals for various talents, including popular titles with major publishers. This includes Feeling Seen by Dr. Jody Carrington, Crossroads by Kaleb Dahlgren and other pending titles to be released in the coming years.