About This Speaker: Saul Colt
Saul Colt is the Founder and Creative Director of The Idea Integration Co., an award-winning marketing agency known for bold ideas and legendary results. His work appears in six New York Times best-selling business books. Saul stands out as one of the rare marketers equally at home in the boardroom, on stage, or pulling off jaw-dropping marketing stunts.
Many call him the best word-of-mouth marketer in North America. Over 1,000 volunteers threw parties to support one of his campaigns. NYT best-selling author Chris Brogan once said Saul is “exactly who you want representing your company.” You’ll also find his work featured in Forbes, Inc., Ad Age, and Fast Company. iMedia named him one of the 25 Internet Marketing Leaders & Innovators.
He helped launch global brands, including bringing Zipcar to Canada as their first international employee. He also helped FreshBooks grow to 5 million users through creative and high-performing campaigns. Saul has held leadership roles at Rogers Communications and Xero. In other words, he knows how to thrive in corporate environments too.
Saul Colt has spoken at more than 300 conferences. These include SXSW (7 times), CES (twice), NYU, Stanford, Nike HQ, Amazon HQ, and 92Y. He always leaves audiences inspired and entertained.
In 2025, Saul released his first book, The Only Creative Process That Matters. It quickly became a bestseller. The book offers a no-fluff guide to finding big ideas—and knowing if they’re good. It’s part masterclass, part field manual, and part call to arms for marketers tired of boring campaigns. It’s available in hardcover, eBook, and as a groundbreaking “podiobook”—a mix of audiobook and live podcast. Because Saul doesn’t do ordinary.
Saul specialties include word-of-mouth marketing, stunt and experiential marketing, brand differentiation, creative strategy, and community building.
In his free time, Saul Colt collects Nike Air Force 1s and rewatches the 1966 Batman series. He also believes driving makes you a better person. And yes, he still considers “The Smartest Man in the World” more of a vibe than a title—but he’s not wrong.
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