Michelle Cederberg
High Performance Optimizer | Coach | Author
Book Sara Ross, Health & Wellness Speaker
About This Speaker
In today’s disruptive landscape, leaders feel unprepared, and teams are running on fumes. To address these challenges, organizations like Microsoft, Deloitte, PepsiCo, and the U.S. Navy turn to leadership and workplace expert Sara Ross. She is the founder and Chief Vitality Officer at BrainAmped, a leadership firm using science-backed strategies. Sara developed the powerful LeadFULL™ approach, a human-centred and vitality-fueling method that helps both people and performance thrive.
Grounded in deep research, her expertise lies at the intersection of organizational culture, emotional intelligence, and energy management. Sara Ross conducted a pioneering multi-year study on workplace vitality. This research formed the foundation of her bestselling book, Dear Work, Something Has to Change. Thereupon, she became a go-to expert for tackling today’s epidemic levels of stress, disengagement, and burnout. Her conviction in reigniting aliveness has earned her major recognition including being named a 2023 Woman of Influence by SUCCESS Magazine and one of the Global Gurus Top 30 Motivational Speakers for 2025.
With nearly two decades of experience, Sara brings a unique and practical perspective to her work. Before founding BrainAmped, she served as a Vice President and Global Head of Leadership Development at a major training company. There, she and her team led the creation of award-winning programs for leaders worldwide. This extensive background in learning and development makes her uniquely qualified. As a result, Sara excels at creating interactive experiences that drive sustainable behaviour change, not just temporary inspiration.
On stage, you can count on Sara Ross to embody her role as Chief Vitality Officer. Known for her trademark high energy and a status-quo-challenging style, she combines cutting-edge science with humorous and relatable storytelling. Overall, Sara provides audiences with a clear, actionable blueprint. Her sessions inspire and equip people to flourish, creating a lasting impact on performance and well-being long after the event concludes.
Contact an agent to get Sara's availability and ratesSpeaking Topics: Sara Ross
The LeadFULL™ Way 
In a world accelerated by AI and uncertainty, leaders are feeling unprepared, disengaged, and burnt out. This keynote confronts the troubling reality that current leadership models are failing, leaving potential untapped and talent depleted. Drawing on 15 years of research in emotional intelligence (EQ) and workplace vitality, Sara Ross introduces her groundbreaking, human-centered framework: The LeadFULL™ Way. This vitality-powering approach provides leaders with the skills and energy to break free from reactive, scarcity-driven cycles. Sara provides a clear roadmap to shift into the Vitality State—where energy, EQ, and excellence converge to unlock sustainable high performance and a thriving, future-ready culture.
Ideal Audience: Executives, Senior Leaders, and People Leaders looking to future-proof their leadership approach.
Key Takeaways:
- Develop a future-ready mindset to build resilience against daily change and complexity.
- Leverage emotional intelligence to build unifying relationships that fuel collective excellence.
- Generate lasting, sustainable performance that allows teams to thrive without burnout.
- Build a liberating culture by reshaping systems and beliefs that lead to exhaustion.
Ideal Audience: Executives, Senior Leaders, and People Leaders looking to future-proof their leadership approach.
Key Takeaways:
- Develop a future-ready mindset to build resilience against daily change and complexity.
- Leverage emotional intelligence to build unifying relationships that fuel collective excellence.
- Generate lasting, sustainable performance that allows teams to thrive without burnout.
- Build a liberating culture by reshaping systems and beliefs that lead to exhaustion.
The Excellence Multiplier: Activating the Three Vital Forces that Elevate Leadership and Collectively Bring Out the Best in Others
In today’s competitive landscape, an organization's greatest untapped advantage is its human potential. This keynote provides the blueprint for leaders to convert individual talents into collective excellence without causing exhaustion. Grounded in data from over 10,000 survey responses, Sara Ross reveals the three vital forces of human-centred leadership: accountability, empathy, and empowerment. In a world of complexity, Sara delivers clarity with instantly applicable tools to energize teams, deepen connection, and create a ripple effect of vitality that extends from employees to customers and beyond.
Ideal Audience: Executives, People Leaders, and teams undergoing significant change (e.g., AI transformations, organizational shifts).
Can be customized for Cross-Functional Teams, Sales, and Service departments.
Key Takeaways:
- Apply a personal accountability framework to strengthen self-awareness and agility.
- Redefine empathy as a performance catalyst that unlocks excellence and collaboration.
- Forge high-trust, empowering environments where people feel safe to innovate and grow.
- Architect a vitality-fueled culture focused on expanding the best in people, not just extracting the most from them.
Ideal Audience: Executives, People Leaders, and teams undergoing significant change (e.g., AI transformations, organizational shifts).
Can be customized for Cross-Functional Teams, Sales, and Service departments.
Key Takeaways:
- Apply a personal accountability framework to strengthen self-awareness and agility.
- Redefine empathy as a performance catalyst that unlocks excellence and collaboration.
- Forge high-trust, empowering environments where people feel safe to innovate and grow.
- Architect a vitality-fueled culture focused on expanding the best in people, not just extracting the most from them.
Take on the Day: Where Excellence Meets Energy to Expand Leadership Capacity, Foster Enduring High Performance, and Fuel a Vibrant Life
Today's leadership role often feels like an unsustainable pressure cooker. This inspiring keynote, based on Sara Ross’s bestselling book, Dear Work, Something Has to Change, tackles this head-on. Sara argues that the goal isn't just to survive the pressure, but to expand our capacity to thrive within it. Focusing on the Self-Leadership pillar of her LeadFULL™ model, she teaches leaders how to operate from the Vitality State. This whole-person approach provides practical, science-backed strategies to achieve sustainable high performance, reignite purpose, and create a vibrant life without sacrificing well-being.
Ideal Audience: Executives, People Leaders, and Emerging Leaders feeling the strain of high-demand roles.
A customized version, the 'Dear Work' keynote, is available for general audiences.
Key Takeaways:
- Break the "drive-til-you-drop" cycle by intentionally shifting into the Vitality State to expand capacity.
- Learn an empowerment framework to amplify energy across your team instead of just firefighting.
- Bypass the common pitfalls of traditional work-life balance and well-being strategies.
- Strategically manage your energy to eliminate 'rest guilt' and enjoy the life you’re working hard to create.
Ideal Audience: Executives, People Leaders, and Emerging Leaders feeling the strain of high-demand roles.
A customized version, the 'Dear Work' keynote, is available for general audiences.
Key Takeaways:
- Break the "drive-til-you-drop" cycle by intentionally shifting into the Vitality State to expand capacity.
- Learn an empowerment framework to amplify energy across your team instead of just firefighting.
- Bypass the common pitfalls of traditional work-life balance and well-being strategies.
- Strategically manage your energy to eliminate 'rest guilt' and enjoy the life you’re working hard to create.
Future-Ready Change Resilience: Transforming Stress into Strength, Uncertainty into Opportunity, and Resistance into Energizing Momentum
With organizations facing constant enterprise-wide changes, the ability to lead from a strategic, energized, and resilient state is a primary competitive advantage. In this keynote, Sara Ross shows audiences how to navigate change from the Vitality State, transforming resilience from a reactive crisis tactic into a proactive daily practice. She provides practical, science-based tools to work with the brain's natural resistance, convert stress into a source of strength, and turn uncertainty into a gateway for innovation. This is the new blueprint for staying future-ready in a constantly evolving world.
Ideal Audience: Mixed/General Audiences, Conference Associations, Sales & Service Teams, and any organization experiencing change fatigue or burnout.
Key Takeaways:
- Activate the Vitality State to navigate change with a growth-oriented possibility mindset.
- Become genuinely future-ready by boosting uncertainty tolerance and harnessing energy.
- Master the emotional landscape of change, channeling resistance into collaboration and performance.
- Replace toxic positivity and exhaustion with a FULL Resilience framework rooted in realistic optimism and well-being.
Ideal Audience: Mixed/General Audiences, Conference Associations, Sales & Service Teams, and any organization experiencing change fatigue or burnout.
Key Takeaways:
- Activate the Vitality State to navigate change with a growth-oriented possibility mindset.
- Become genuinely future-ready by boosting uncertainty tolerance and harnessing energy.
- Master the emotional landscape of change, channeling resistance into collaboration and performance.
- Replace toxic positivity and exhaustion with a FULL Resilience framework rooted in realistic optimism and well-being.
Dear Work: The Burnout Stops Here—Redefining Success to Boost Happiness, Meaning, and Vitality
Based on her bestselling book, Dear Work, Something Has to Change, this powerful keynote addresses the root causes of burnout in high-demand environments. If you’ve ever felt stuck between choosing success or well-being, Sara Ross has the data-backed solution. Drawing from a multi-year study, she reveals that the most vital people aren't less ambitious—they simply hold different beliefs about success, stress, and rest. This presentation delivers the crucial mindset shifts and science-backed strategies to help individuals and teams break free from the excellence-exhaustion trap and reignite their passion and purpose.
Ideal Audience: Mixed/General Audiences, Conference Associations, Sales & Service Teams, and anyone working in a high-demand, 'always on' culture.
Key Takeaways:
- Break the burnout cycle by learning to operate from the Vitality State instead of the Scarcity State.
- Decode the two deceptive "success traps" the brain uses that lead to energy depletion.
- Learn to harness stress as a superpower, converting it into a source of meaning and motivation.
- Implement the science of strategic renewal to disconnect meaningfully, embrace guilt-free rest, and reignite vitality.
Ideal Audience: Mixed/General Audiences, Conference Associations, Sales & Service Teams, and anyone working in a high-demand, 'always on' culture.
Key Takeaways:
- Break the burnout cycle by learning to operate from the Vitality State instead of the Scarcity State.
- Decode the two deceptive "success traps" the brain uses that lead to energy depletion.
- Learn to harness stress as a superpower, converting it into a source of meaning and motivation.
- Implement the science of strategic renewal to disconnect meaningfully, embrace guilt-free rest, and reignite vitality.
Seize the Moment: Turning the Science and Strategy of Human-Centred Leadership into Your Competitive Advantage in an AI-Accelerated World
In the future of work, our greatest challenge isn't AI—it's unlocking our uniquely human ability to collaborate, innovate, and lead alongside it. In this perspective-shifting keynote, Sara Ross reveals the missing piece in most AI strategies: the human capacity to access emotional intelligence skills under pressure. She introduces her LeadFULL™ approach as the strategic edge for organizations ready to seize the moment. This keynote provides a powerful framework to address workforce anxiety, transform resistance into curiosity, and build an agile culture where technology amplifies human connection and potential.
Ideal Audience: Leaders at all levels who are implementing AI and navigating workforce adaptation, resistance to change, and anxiety.
Key Takeaways:
- Apply a decision-making model to ensure technology amplifies—not erodes—human connection and capacity.
- Identify and transform the three core emotional responses that hijack innovation and create resistance.
- Embrace a possibility-focused growth mindset to make adaptability your competitive edge.
- Use a simple yet powerful framework of "Future-Shaper Questions" to unlock innovation and elevate collective intelligence.
Ideal Audience: Leaders at all levels who are implementing AI and navigating workforce adaptation, resistance to change, and anxiety.
Key Takeaways:
- Apply a decision-making model to ensure technology amplifies—not erodes—human connection and capacity.
- Identify and transform the three core emotional responses that hijack innovation and create resistance.
- Embrace a possibility-focused growth mindset to make adaptability your competitive edge.
- Use a simple yet powerful framework of "Future-Shaper Questions" to unlock innovation and elevate collective intelligence.
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