Darian Kovacs
Award-Winning Digital Marketing Specialist | Founding Partner, Jelly Marketing
Book Scott Stratten, Marketing Speaker
About This Speaker
Scott Stratten has spent his career telling businesses to stop doing what customers hate and start doing more of what earns their trust.
An award-winning Hall of Fame keynote speaker, bestselling author, and founder of UnMarketing, Scott brings insight, irreverence, and the occasional well-placed rant. Technology and customer expectations change, but trust, integrity, and human connection never go out of style.
As organizations race to adopt AI and automation, Scott asks leaders a better question: Does this actually make business better for the humans on the other side of it?
For two decades, he has studied how disruption and changing consumer behavior shape the way organizations earn attention, lead people, build trust, and create loyalty. His UnMarketing philosophy rejects transactional thinking in favor of something increasingly rare: real relationships.
With his wife and business partner, Alison Stratten, Scott co-authored the bestsellers UnMarketing, UnSelling, UnBranding, and UnLeadership: Make Building Relationships Your Business. They also co-host The UnPodcast, which has passed one million downloads. Their ideas and videos have reached millions worldwide.
PepsiCo, Walmart, Microsoft, IBM, Deloitte, Saks Fifth Avenue, and 3M have trusted Scott Stratten to challenge their thinking and make their people laugh ridiculously hard.
His route to the stage was unconventional. Scott managed bands in Toronto, studied Human Resources, worked as an HR Generalist, led national sales training, taught business at Sheridan College, and built one of the world’s most successful viral video agencies. Then he discovered that yelling useful things at thousands of people was a legitimate career.
The ultimate proof that business, and life, is built on relationships? He met Alison on X when it was Twitter. How’s that for ROI?
Speaker Fee: $15,000 - $20,000
Contact an agent to get Scott's availability and ratesSpeaking Topics: Scott Stratten
UnMarketing: Winning Trust, Authenticity, and Customer Loyalty in the AI Era 
The traditional playbook of marketing and brand engagement has turned stale, repetitive, and ineffective. As generative AI transforms how customers discover and choose businesses, leaders face a critical choice: double down on automated noise or build authentic, human-centered trust. In this highly energetic, delightfully irreverent, and practical presentation, Scott cuts through the hype to reveal what actually drives buying decisions today. While technology has evolved rapidly, the fundamental drivers of business success, trust, integrity, consistency, and genuine human connection remain completely unchanged. Scott provides nontechnical leaders, marketers, and executive teams with perspective-shifting stories and actionable frameworks to navigate AI disruption, manage customer sentiment, and maintain brand authority when automation saturates the market.
Audience Takeaways
• Human-AI Collaboration without Losing Authenticity: How to leverage AI and automation to streamline workflows while ensuring your brand voice, integrity, and core values remain front and center.
• Building a Brand Community That Lasts: Methods to cultivate repeat, loyal customers who act as brand advocates, before they even enter your sales funnel.
• Managing Digital Feedback & Trust: How to respond to public feedback, reviews, and modern customer expectations in a fast-moving online landscape.
• Cut Through the Disruption Noise: A clear roadmap for separating short-term shiny objects from permanent shifts in customer behavior.
Audience Takeaways
• Human-AI Collaboration without Losing Authenticity: How to leverage AI and automation to streamline workflows while ensuring your brand voice, integrity, and core values remain front and center.
• Building a Brand Community That Lasts: Methods to cultivate repeat, loyal customers who act as brand advocates, before they even enter your sales funnel.
• Managing Digital Feedback & Trust: How to respond to public feedback, reviews, and modern customer expectations in a fast-moving online landscape.
• Cut Through the Disruption Noise: A clear roadmap for separating short-term shiny objects from permanent shifts in customer behavior.
UnAI: Navigating Disruption, Multi-Generational Teams, and Uncertainty with Actual Intelligence
Disruption is no longer just gradual change, it is change without time to resist it. As generative AI and rapid market shifts rewrite the rules of modern business, organizations face unprecedented pressure to adapt without losing trust, morale, or human connection. For multi-generational teams facing an uncertain future, the question isn't just how to use new tools, but how to lead, collaborate, and survive when the very nature of work is evolving overnight.
In this high-energy, delightfully irreverent, and candid presentation, hall-of-fame keynote speaker Scott Stratten cuts through the tech jargon and automated hype. He reveals that while artificial intelligence is transforming how we work, the fundamental drivers of organizational success, trust, integrity, consistency, and genuine human connection, remain completely unchanged. Scott shifts mindsets by showing all-hands audiences and industry leaders how to bridge generational gaps, manage the anxiety of sudden disruption, and leverage "actual intelligence" to build resilient teams and deep brand loyalty in an AI-saturated world.
Audience Takeaways
• Navigating "Change Without Time to Resist It": A clear roadmap for separating short-term shiny objects from permanent shifts in business, while balancing technological adoption with pragmatic, human-centered trust.
• Bridging the Generational Divide: How to empower a multi-generational workforce to collaborate seamlessly, combining the fresh perspectives and technological agility of younger team members with the institutional wisdom of seasoned professionals.
• Actual Intelligence over Artificial Shortcuts: Why leaning on authentic human relationships, true emotional intelligence, and genuine connection builds unbreakable team alignment and customer loyalty that no algorithm or chatbot can replicate.
• Thriving in Uncertainty: Actionable frameworks to foster psychological safety on the front lines, combat the anxiety of rapid technological shifts, and show up authentically when your team and industry need it most.
In this high-energy, delightfully irreverent, and candid presentation, hall-of-fame keynote speaker Scott Stratten cuts through the tech jargon and automated hype. He reveals that while artificial intelligence is transforming how we work, the fundamental drivers of organizational success, trust, integrity, consistency, and genuine human connection, remain completely unchanged. Scott shifts mindsets by showing all-hands audiences and industry leaders how to bridge generational gaps, manage the anxiety of sudden disruption, and leverage "actual intelligence" to build resilient teams and deep brand loyalty in an AI-saturated world.
Audience Takeaways
• Navigating "Change Without Time to Resist It": A clear roadmap for separating short-term shiny objects from permanent shifts in business, while balancing technological adoption with pragmatic, human-centered trust.
• Bridging the Generational Divide: How to empower a multi-generational workforce to collaborate seamlessly, combining the fresh perspectives and technological agility of younger team members with the institutional wisdom of seasoned professionals.
• Actual Intelligence over Artificial Shortcuts: Why leaning on authentic human relationships, true emotional intelligence, and genuine connection builds unbreakable team alignment and customer loyalty that no algorithm or chatbot can replicate.
• Thriving in Uncertainty: Actionable frameworks to foster psychological safety on the front lines, combat the anxiety of rapid technological shifts, and show up authentically when your team and industry need it most.
UnLeadership: Leading Authentically in the Age of Disruption
We used to have time to navigate change in our industries, but now with disruption we have rapid change without time to resist it. Generative AI, multi-generational workplaces, and rapid market shifts rewrite the rules of modern business, leaders face unprecedented pressure to guide teams through uncertainty without losing trust, morale, or human connection.
In this high-energy, candid, and pragmatic keynote, redefines what true leadership looks like when traditional playbooks fail. Drawing from real-world scenarios and sharp business insights, Scott exposes the crucial gap between how leadership is envisioned at the top and how culture is actually felt on the front line. Leaders will walk away with actionable frameworks to foster psychological safety, embrace modern innovation, harness actual intelligence over artificial shortcuts, and show up when it matters most.
Audience Takeaways
• Navigating Disruption & AI Uncertainty: Understand how to lead through "change without time to resist it" by balancing technological adoption with pragmatic, human-centred trust and transparency.
• Self-Awareness & Front-Line Culture: Recognize that culture is driven top-down but felt bottom-up. Gain practical strategies to understand "what it's like to work for you" and why a self-aware leader directly impacts the bottom line.
• Innovation Has No Age: Bridge generational gaps by empowering younger team members to speak up, challenge assumptions, and contribute fresh ideas.
• Actual Intelligence over Artificial Shortcuts: Why leaning on authentic human relationships and true emotional intelligence builds unbreakable team alignment and client loyalty.
In this high-energy, candid, and pragmatic keynote, redefines what true leadership looks like when traditional playbooks fail. Drawing from real-world scenarios and sharp business insights, Scott exposes the crucial gap between how leadership is envisioned at the top and how culture is actually felt on the front line. Leaders will walk away with actionable frameworks to foster psychological safety, embrace modern innovation, harness actual intelligence over artificial shortcuts, and show up when it matters most.
Audience Takeaways
• Navigating Disruption & AI Uncertainty: Understand how to lead through "change without time to resist it" by balancing technological adoption with pragmatic, human-centred trust and transparency.
• Self-Awareness & Front-Line Culture: Recognize that culture is driven top-down but felt bottom-up. Gain practical strategies to understand "what it's like to work for you" and why a self-aware leader directly impacts the bottom line.
• Innovation Has No Age: Bridge generational gaps by empowering younger team members to speak up, challenge assumptions, and contribute fresh ideas.
• Actual Intelligence over Artificial Shortcuts: Why leaning on authentic human relationships and true emotional intelligence builds unbreakable team alignment and client loyalty.
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