Leading Digital Marketing Strategist & Entrepreneur
Ross Simmonds is an entrepreneur and marketing strategist who helps B2B & SaaS brands use content marketing, SEO, content distribution, and technology to unlock new levels of organic growth. He is the founder of Foundation Marketing, a B2B content marketing agency that combines data and creativity to support successful and ambitious software brands in the world. Foundation works and has worked with brands like Canva, Procore, Unbounce, Jobber, Snowflake, and more. Ross is considered one of the leading experts in Content Distribution coining the phrase “Create once. Distribute forever”.
In addition to running Foundation Marketing; Ross is the founder of a wide range of different businesses including Hustle & Grind, an eCommerce brand described as the voice of modern entrepreneurs. Ross has invested in a handful of SaaS start-ups and sits on the board of directors for non-profit organizations. Ross has been named one of the most influential marketers in the world by multiple marketing publications and firms like BuzzSumo, SEMRush, and more. He’s been published or featured in a plethora of industry publications and mainstream media channels like Forbes, HuffPost, VentureBeat, BET, and CBC.
If you’re looking for an introduction to the basics of social media and how your brand or business should think about social, this is a talk for you. In this session, we’ll cover the first things you need to know about social media as it relates to strategy, goals and communications in general. From there, we’ll dive deep into some of the most popular social networks such as LinkedIn, Twitter, Facebook and Instagram.
In this session, Ross will look at how taking risks on content and making investments can work out in a big way for brands and marketers. In this talk, we’ll dive into some of the best ways to run experiments within a brand, some of the lessons learned from experimenting with channels like Reddit, Slideshare and Quora, along with a content experimentation framework that brands can utilize regularly to create a culture that embraces risk.
In his action-packed talk, Ross will discuss the important role that content distribution plays in the information age, and how you can use this knowledge to ensure your content spreads effectively. He’ll also break down why it’s no longer enough to just have ‘great’ content and how you can be more effective in getting your content in front of your target audience. Whether you’re a seasoned SEO or a new marketer – this talk is filled with insights worth knowing.
From Snapchat and Instagram to Reddit and Quora – Social media isn’t just Facebook and Twitter. There are plenty of other channels and networks that brands need to consider as they build their plans. In this talk, we dive into some of the newer networks, the roles they play and how brands can use them to drive meaningful and measurable results for their business.
If you’re looking for a talk about the highs and lows of entrepreneurship along with a transparent look at some of the lessons, Ross is the man for the job. The founder of his own successful business, Ross is a trusted expert on entrepreneurship saring insights, successes and struggles from building a global company. He will share important lessons that he’s learned from various discussions and collaborations with entrepreneurs and mentors from around the world.
The world has changed. It may be decades before we walk into an airport again and see a bunch of smiling faces sitting next to one another without a mask covering those smiles. But in all of this; comes an opportunity to thrive in a world that has been forever changed. In this talk, Ross will share some of the lasting implications of COVID on business at large and how you can prepare for the future. In this talk, he will discuss technological trends that will come from the pandemic along with consumer behaviours that were accelerated and can be utilized by business to drive profits, engagement, increased loyalty and more.
As a digital marketing strategist for some of the fastest-growing and largest software companies in the world — Ross will also be sharing growth strategies that should be considered moving forward. From the ways you leverage technology to build a more scalable business to the way technology could help get more customers wanting your product or services; this presentation is meant to make the rest of this decade (the 2020s) the best of this decade.
Is it all over? Is the world as we knew it a wrap? With the rise of AI – is it realistic to assume that the world of SEO and content will stay the same? Or should we all start dusting off our resumes to try something new? In this presentation, Ross is going to share a blend of both the realities of how AI can be incorporated into our work (maybe to give us additional runway) and answer the question as to whether or not AI is actually coming for our jobs and what we can do to ensure that we’re ahead of the curve when it comes to using these tools, embracing the technology, and finding edges amidst rapid change.
Let’s cut to the chase -> There are a million ways to win online today. You can create amazing scalable landing pages. You can create a backlink empire. You can create a bunch of pillar assets and clusters. The options are endless. But how do you determine what’s the best investment for your brand to make to generate organic traffic? Ross will share a framework that will help guide your thinking along with some tactical techniques and case studies you can steal.