Digital Marketing Strategist & Entrepreneur
Ross Simmonds is the founder of Foundation Marketing, a content marketing agency that combines data and creativity to develop & serve ambitious brands. Foundation Marketing provides content marketing services to organizations all over the world ranging from some of the fastest-growing startups & consumer products to global Fortune 500 brands. Ross and the team at Foundation have launched marketing initiatives that reach millions of people on channels like Instagram, Slideshare Facebook, Twitter, YouTube and more.
In addition to running Foundation Marketing; Ross is the founder of a wide range of different businesses including Hustle & Grind, an e-commerce brand described as the voice of modern entrepreneurs. Ross has invested in a handful of startups and sits on the board of directors for a handful of non-profit organizations.
Over the years, Ross has been published or featured in publications such as Forbes, Venture Beat, Huffington Post, Mashable, BET, CBC and more. He’s spoken at global conferences about digital marketing for small, medium and enterprise brands at events like MozCon, SearchLove, LearnInbound Webbdagarna, CTAConf and more. He was named in Mashable as one of the top Snapchat marketers in the world and writes regularly about marketing on his own blog.
If you’re looking for an introduction to the basics of social media and how your brand or business should think about social, this is a talk for you. In this session, we’ll cover the first things you need to know about social media as it relates to strategy, goals and communications in general. From there, we’ll dive deep into some of the most popular social networks such as LinkedIn, Twitter, Facebook and Instagram.
In this session, Ross will take a look at how taking risks on content and making investments can work out in a big way for brands and marketers. In this talk, we’ll dive into some of the best ways to run experiments within a brand, some of the lessons learned experimenting with channels like Reddit, Slideshare and Quora. Along with a content experimentation framework that brands can utilize on a regular basis to create a culture that embraces risk.
In his action-packed talk, Ross will discuss the important role that content distribution plays in the information age, and how you can use this knowledge to ensure your content spreads effectively. He’ll also break down why it’s no longer enough to just have ‘great’ content and how you can be more effective in getting your content in front of your target audience. Whether you’re a seasoned SEO or a new marketer – this talk is filled with insights worth knowing.
From Snapchat and Instagram to Reddit and Quora – Social media isn’t just Facebook and Twitter. There are plenty of other channels and networks that brands need to consider as they build their plans. In this talk, we dive into some of the newer networks, the roles they play and how brands can use them to drive meaningful and measurable results for their business.