Founder – Foundation Marketing
Digital Strategist & Prominent Entrepreneur
Top 5 Snapchat Marketer Worth Following
Ross Simmonds is a digital strategist and entrepreneur with a passion for technology and communications. He has spent the last seven years working in digital marketing through his company Foundation Marketing and has had the chance to work with brands ranging from Fortune 500 companies to startups. Ross is also the co-founder of a Social Media Management service called Crate, the e-commerce site Hustle & Grind and has been published in Forbes, Huffington Post, Venturebeat, The Globe & Mail and more.
Ross works with clients on a regular basis to leverage content to drive meaningful results for their brands while doing the same with his own companies. In 2016, Ross was named by Mashable as one of the top 5 Snapchat Marketers worth following and is a firm believer in practicing what you preach. His company Hustle & Grind has over 100,000 followers on Instagram, he’s generated millions of views on Slideshare and is considered a leader in the marketing space. He’s spoke at conferences around the world such as MozCon, SearchLove, WistiaFest, Webbdagarna, UnLondon and many more.
If you’re looking for an introduction to the basics of social media and how your brand or business should think about social, this is a talk for you. In this session, we’ll cover the first things you need to know about social media as it relates to strategy, goals and communications in general. From there, we’ll dive deep into some of the most popular social networks such as LinkedIn, Twitter, Facebook and Instagram.
In this session, Ross will take a look at how taking risks on content and making investments can work out in a big way for brands and marketers. In this talk, we’ll dive into some of the best ways to run experiments within a brand, some of the lessons learned experimenting with channels like Reddit, Slideshare and Quora. Along with a content experimentation framework that brands can utilize on a regular basis to create a culture that embraces risk.
In his action-packed talk, Ross will discuss the important role that content distribution plays in the information age, and how you can use this knowledge to ensure your content spreads effectively. He’ll also break down why it’s no longer enough to just have ‘great’ content and how you can be more effective in getting your content in front of your target audience. Whether you’re a seasoned SEO or a new marketer – this talk is filled with insights worth knowing.
From Snapchat and Instagram to Reddit and Quora – Social media isn’t just Facebook and Twitter. There are plenty of other channels and networks that brands need to consider as they build their plans. In this talk, we dive into some of the newer networks, the roles they play and how brands can use them to drive meaningful and measurable results for their business.