Heather Thomson

Retail and Consumer Behaviour Expert
Executive Director, Alberta School of Business- School of Retailing

Heather Thomson is a consumer behaviour expert. She has over a decade of leadership experience in various retail settings. Heather has worked with brands such as lululemon Athletic, ATB Financial, and has contributed her skills to many organizations in the food and beverage industry. Currently, she is the Executive Director of the University of Alberta’s School of Retailing. Her role with the School of Retailing has afforded her the luxury of working with industry leaders and trailblazers in retailing and commercial real estate. 


Additionally, Heather is the Director of Consumer Behaviour at 13 Ways Inc. There, she is able to advise communities on economic strategic plans for main streets and commerce districts. Her expertise in the field has allowed her to work with hundreds of Canadian municipalities, developing and designing educational programs for their success. Ultimately, she was able to combine the best of both worlds by marrying her two passions – retail and community building. 


Since the pandemic arrived, Heather has been invited to be a part of the Whyte Avenue Economic Recovery Council and the Edmonton Downtown Business Association Recruitment Committee.


Heather holds a Bachelor of Political Economy from Concordia University College of Alberta, and is currently on track to completing her Master’s of Organizational Psychology from the University of London.

Did you know? Heather is a British Citizen… without the posh accent


The Future of Business – It’s a Tall Order

Heather Thomson is an expert in consumer behaviour, and the perfect cup of tea to help warm up your local business strategies. Her first piece of advice? Don’t do things differently, do different things.  


Invite Heather into your community to help your local businesses spice up their strategies! Heather will help your business better understand your target market, ease the transition from physical to digital engagement and promote it to your local community.


It’s a tall order, but Heather will help you fill it!

The Arrival of the Inevitable

With Doug Griffiths


The COVID-19 pandemic did not create change, but rather accelerated the change in consumer behaviour that was well, inevitable. Doug Griffiths and Heather Thomson are dedicated to helping communities not only survive these pandemic changes but thrive within them as well.  Together, they deliver a fresh, engaging presentation focused on helping your local businesses thrive and your community succeed.. Doug will ensure that your community understands the ins and outs of economic success, while Heather tackles the changes of consumer behaviour – the shift from physical to digital engagement. This dynamic duo will help you to learn more about your audience, understand their spending habits and how to build a stronger relationship with your fellow business. Be inspired as you learn from unique examples of other communities the two have worked with! Make the most of the pandemic and succeed beyond it, with Doug and Heather. 

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Business Strategy / cities / Customer Experience / Economy / Management Strategy / Marketing / Retail / Women-Speakers