Happy International Podcast Day!

Podcasts, once an obscure medium of spreading information, have grown to become one of the most recognized methods for sharing content. Over 75 million Americans listen to a podcast at least once a month. The average podcast listener is said to listen to at about seven podcasts a week. In comparison, the “Super Listeners,” who listen to nearly two hours of audio daily- wow!

With over half a million podcasts available on iTunes itself, it’s obvious the medium is still growing. From cooking to business, murder histories to dating mysteries, people want podcasts. Apart from the entertainment aspect of podcasts, they can be very beneficial to your business.

Just as businesses rely on social media to build a following, podcast expert, Traci DeForge, argues that podcasts are an equally effective promotional tool:

“Podcasting offers you the platform to communicate the messages that are in alignment with your business philosophies and the mission of your business. You can literally change the conversation around what is going on in your specific industry by positioning yourself as an expert and hosting guests to provide professional perspectives.”

Let’s not forget the fact that podcasts are also an amazing tool for speakers! Podcasts allow you to share your knowledge and stories. In the competitive speaker market, the best way to grow is to let people hear you. With podcasts, you can create a global stage to reach your ideal audience says DeForge.

At Talent Bureau, we’re proud to work with some of the most popular podcast hosts. Our podcast roster includes names such as: Paul Bissonnette of Spittin’ Chiclets, Jason Feifer of Hush Money, Erin Treloar of Raw Beauty Talks, Jeremie Saunders of Sickboy, and many more.

Our diverse roster of podcasters are some of the most influential people in the world. They are knowledgeable, humourous, inspirational and we couldn’t be more pleased to work with them. So to our roster, and all podcasters in the world, we say, cheers. ?

In search of a new podcast?

Edited in 2024* Our speakers have created some awesome new podcasts since 2019. Check them out!