About This Speaker: Darian Kovacs

Darian Kovacs is the Indigenous founder of Vancouver-based SEO company Jelly Digital Marketing & PR & digital marketing course Jelly Academy. He brings 15 years of marketing experience, passion for education, and creativity. He hosts the TV show Marketing News Canada, which is found on Amazon Prime in the US and UK (called Marketing Jam) and all podcast channels. Darian specializes in mixing PR with digital marketing and has worked with numerous internationally renowned brands on developing and executing their digital marketing and PR strategies. Darian lives in Fort Langley, BC, with his wife and four children. He likes to mountain bike, watercolour, and read in his free time.

A few of the clients & brands Darian has worked with include La-Z-Boy Furniture, Vistaprint, 7-11, Church’s Chicken, Spence Diamonds, Rogers, RBC, Shaw & Intuit.

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Speaking Topics: Darian Kovacs

Storytelling Through the Indigenous Lens
Darian Kovacs helps audiences through one of the superpowers of Indigenous people – storytelling.

Whether it’s for HR, sales, marketing or other areas of business, Darian helps them understand how to implement storytelling into their workflows and across all business functions.

Darian has worked with hundreds of brands, helping them tell their story. You’ll be invigorated by his message and inspired by the stories he shares from various Indigenous storytellers.
Future of Marketing
Darian has been a leading voice in marketing in Canada for almost two decades. Blend that experience as a successful practitioner with his recent work interviewing over 300 marketers around the globe, including Apple’s first CMO Guy Kawasaki, marketing icon Seth Godin and the co-founder of Netflix, and you get rounded and cutting-edge insights that answer many what-ifs and map a path forward for executives and marketers across many industries.

Darian covers his predictions for what’s coming with AI, staffing, the attention economy and how they impact every facet of a business. Earning consumers’ attention has never been more competitive, and the rewards are never so great.

These highly customized keynotes will dig into the aspects of marketing that matter most to your business and industry and shine a light on the path ahead.
Social Media for Your Business
These days, social media for business is as much of a requirement as bilingualism in Parliament. Social media is a powerful (and not to mention FREE) tool that can be used to promote to, engage with, and learn about your customers. Social media enthusiast and Managing Partner of award-winning Jelly Digital Marketing and PR, Darian Kovacs, explains how to find the right combination of platforms, tools, content, and creativity, that will provide maximum ROI.

Key Takeaways:
Picking the RIGHT platforms for your brand
How to optimize these platforms
Measuring the ROI of social media efforts
Tips and tricks for creating a calendar full of great content
How to manage your time spent on social media
How to Stand Out in a Noisy Market
Marketing is about getting people’s attention and more importantly, getting the right people’s attention. There are so many mediums to reach consumers, but which ones will make people pay attention to your brand and take the action you want them to? Knowing how and where your audience is spending their free time is more important than ever. Marketing expert and Managing Partner of award-winning Jelly Digital Marketing and PR, Darian Kovacs, describes how to get your brand seen and heard.

Key Takeaways:
The power of video, digital ads, and public relations in today’s market
The benefit of incorporating SEO into your marketing budget
Making contests and giveaways work for you
Which ad platforms are best for your brand
Forms of PR and How to Pitch
Relationships are one of the most beneficial things for a business to spend their time and resources on. A successful public relations strategy covers all points of contact the media or the public will have with your business and vise versa. The trick is deciding which outlets to pursue and ultimately landing the connection. Educator, Practitioner, and Managing Partner of Jelly Digital Marketing and PR, Darian Kovacs, shares his tips and tricks on how to win over publications, media personnel, and influencers.
7 Reasons Why PR is Worth the Hustle
It’s often said that there’s something magical about public relations in business. A lot of time and resources go into this marketing method, but what is so special about it and why should businesses invest in it? Darian Kovacs, PR mastermind and Managing Partner of the award-winning Jelly Digital Marketing and PR explains how PR can, and will, bring the “WOW” factor to your business.

Key Takeaways:
The importance of telling your story
Using PR to stay human in a tech-forward world
Off-site SEO and how PR can help you get on the first page of Google
How PR helps HR
Using PR to effectively reach your target market
Expanding your reach through multiple platforms
Increasing your client’s trust through PR
PR's Role in Marketing
Behind every brand, company and person, there is a story. Whether it is how the product affects someone, or the philosophy/owner behind the company, it is never just about the product. Darian Kovacs, Managing Partner of award-winning Jelly Digital Marketing and PR shares his insights on the world of PR and why he thinks each business should be taking advantage of it and incorporating it into their marketing strategies.

Key Takeaways:
What PR can do for you
Where to start – uncovering your story
How sharing your story doesn’t have to feel self-serving
PR is more than just press releases
The benefit of integrating PR into marketing strategies
AI & Marketing: The Future of Creativity, Strategy, and Growth
Artificial Intelligence is revolutionizing marketing—reshaping how brands connect with audiences, personalize experiences, and optimize campaigns. In this keynote, we’ll explore the transformative power of AI in marketing, from predictive analytics and automation to AI-driven content creation and customer engagement.

Discover how cutting-edge AI tools are enhancing creativity, refining strategy, and driving growth like never before. We’ll dive into real-world case studies, emerging trends, and ethical considerations, helping you navigate the evolving landscape with confidence.

Whether you’re a marketer, business leader, or creative professional, this session will equip you with actionable insights to harness AI’s full potential and stay ahead in an increasingly intelligent marketplace.
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