07 Jan Seven on Seven: Charlie Grinnell
Charlie Grinnell is the CEO of digital agency firm, RightMetric.
Charlie began his career in film/video production with positions at Alterna Films, Voleurz, Poor Boyz Productions and outdoor retailer Arc’teryx. Additionally, he worked as a freelance producer for organizations such as Nike and NBC Sports. His passion for digital marketing soon led him to Invoke- the digital agency behind the creation of Hootsuite.
Following his time at Invoke, Charlie joined the digital marketing team at Red Bull, where he managed the brand’s digital footprint on a national level. After three years, Charlie was tapped to lead Red Bull’s global social media strategy for all sports initiatves at their international headquarters in Salzburg, Austria.
Most recently, Charlie served as Head of Social Media at Aritzia, managing the brand’s strategic presence across social media platforms.
When he’s not working hard at RightMetric, Charlie is sharing his wealth of knowledge as a speaker. He is a frequent guest-lecturer at BrainStation, and has presented about the topic of digital strategy at various public and private events.
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