Chief Executive Officer, RightMetric
Charlie Grinnell is the Chief Executive Officer of RightMetric, digital advisor, educator and speaker from Vancouver, Canada. Charlie got his start in film/video production with stints at Alterna Films, Voleurz, Poor Boyz Productions, and outdoor retailer Arc’teryx. While working as a freelance producer for Nike and NBC Sports, he followed a passion for digital marketing which led him to Invoke – the digital agency responsible for creating Hootsuite.
After a brief tenure in the agency world, Charlie joined the digital marketing team at Red Bull, managing the brand’s digital footprint in Canada. After 3 years at the country level, Charlie was tapped to lead global social media strategy for all sports initiatives at Red Bull’s international headquarters in Salzburg, Austria. Most recently, Charlie served as Head of Social Media at Aritzia, managing the brand’s strategic presence across social media platforms.
He frequently guest-lectures at BrainStation and has presented about digital strategy at various public and private events with organizations such as YPO, Destination British Columbia, Leith Wheeler Investment Counsel, Spredfast, UBC Sauder School of Business, Capilano University and more.
As the old saying goes, “if a tree falls in the forest and no one is around to hear it, does it make a sound?” Applied to digital marketing, the saying still rings true. While we’ve all heard that simply making good content is the key to success online, that approach only considers half of the equation. The other half? Distribution. In today’s competitive digital landscape, content without effective distribution, unfortunately, falls silently into the unending stream of content being posted online daily – regardless of how great it may be.