About Shashank

Shashank Nigam is a globally sought-after consultant, speaker and thought leader on airline branding and customer engagement strategy. He is the Founder and CEO of SimpliFlying, one of the world’s largest aviation marketing firms working with over 80 aviation clients in the last ten years. Nigam is also the youngest winner of the Global Brand Leadership Award and has addressed senior executives globally, from Chile to China.

Nigam’s impassioned and honest perspectives on airline marketing have found their way to over 100 leading media outlets, including the BBC, CNBC, Reuters and Bloomberg, and into leading publications such as the Wall Street Journal and the New York Times. He writes a dedicated monthly column in Flight’s Airline Business, challenging the typical assumptions about airline marketing.

His new book on airline marketing, SOAR, is an Amazon bestseller that’s shaking up the industry and inspiring other industries to learn from the best airlines. He hosts a popular Live daily show on Facebook and Twitter discussing aviation marketing, entrepreneurship and work culture.

Nigam studied Information Systems Management and Business Management at Singapore Management University and Carnegie Mellon University. Born in India and raised in Singapore, he now lives with his wife and two young daughters in Toronto.

When not travelling around the world exploring caves and wrecks worldwide, Erik spends his time teaching specialized technical courses, and preaching safety principles and the teamwork required to be a successful diver.

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