Thought Leader on Social Selling & Digital Marketing
Co-Founder & Facilitator of the Enterprise Sales Professional Certification Program
Author, Sociable! How Social Media Is Turning Sales and Marketing Upside Down
Shane Gibson is a Vancouver-based International Speaker, author and B2B/Enterprise Sales trainer who has addressed over two-hundred thousand people over the 25 years on stages in North America, Southern Africa, India, Dubai, Malaysia and South America. He is known as one of Canada’s foremost speakers on the topic of social media and sales performance. As a trainer, coach and motivational speaker he combines a diverse background in salesforce leadership, new entrepreneur development and extensive sales and leadership coaching. Shane is the Co-Founder and Facilitator of the Enterprise Sales Professional Certification Program delivered in partnership with the Canadian Professional Sales Association and has been named #5 on the Forbes.com list of “The Top 30 Social Sales People in the World.”
He has been published in numerous publications a speaker and authority on the topics of Leadership, Marketing, Sales, Strategic Communications and Assessing Business Opportunities. He has also addressed the topic of Entrepreneurial Leadership in magazine, radio and television interviews, including Entrepreneur, the Financial Post and Profit Magazine.
Shane Gibson is the author of Closing Bigger: The Field Guide to Closing Bigger Deals, Sociable! a book about how social media is turning sales and marketing upside down and Guerrilla Social Media Marketing. He is also a certified Master Trainer and contributing author in the Complete Sales Action System™, and its supplementary program Managing Complex Business Relationships both published and produced by Knowledge Brokers International.
He continues to advise a select group of business executives, sales professionals and entrepreneurs on personal sales performance and business. He is also in the trenches himself every day, selling and marketing KBI’s solutions. Internationally with offices in Canada, South Africa, and Dubai, KBI has implemented large-scale sales performance programs with SABMiller, SIEMENS Industry and Transport Division, ACER Computers, Africon Engineering, Old Mutual, BMW, Vodacom, and dozens of major financial services companies on three continents.
It’s time to get real about social media. We now have over 1.3 billion people and companies using social media daily. Everyone is on it, so it is assumed to be a viable platform for communications, building relationships and growing businesses. The reality is, as much as social media has become a great communications channel, it has also become of waste of time and in many cases counterproductive.
After 8 years of blogging, 7 years of podcasting and hundreds of seminars on social media Shane Gibson had an epiphany – somewhere along the way we forgot the goal and the purpose of social networking and social media. It’s about building relationships, community and driving business and personal value. Nanotribes is about rediscovering the lost art of connecting – while still staying plugged into the very digital marketplace.
Social media and social networks have become vital sources for prospecting, lead generation, client engagement and service. In fact, a recent study of over 500 sales professionals found that 72.6% of sales professionals that use social media outperformed their peers that don’t.
In addition to social media literacy and insights, today’s sales organizations need a bullet-proof sales process and strategy as well. The line between sales and marketing strategy as well as customer and vendor has become blurred. Today’s sales and marketing processes must be aligned and customer-centric.
Using digital channels and tools for selling isn’t new. Google, Blogging, podcasting and LinkedIn have all been around for close to 20 years. Up until recently, they were seen as add-ons to a traditional sales and marketing process. Digital-first sales and marketing were supposed to evolve to dominate in 5-10 years from now, but the present market conditions have accelerated the reality.
Today businesses that want to survive and thrive in the new normal have to shift their strategy to put digital tools, platforms, and networks on the top of the priority list.
We have rapidly moved through a major digital transformation in the sales arena. We have all had to react and adjust to the changes in the marketplace. The sales “road warrior” of the past has been replaced by “Virtual Sales Warriors.” For most of us, this new business environment involves selling, communicating and leading digitally and remotely.