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Rachel Loui

International Growth, Google
China Expert

Bio

Rachel Loui combines her experience as a C-suite market expansion leader, years as an entrepreneur, and cultural insights/context via her published book on China to uniquely help companies drive growth in new markets. She loves applying new technologies such as big data and machine learning to solve everyday business problems such as finding market opportunities and expanding growth. She currently leverages this skill at Google while leading International Growth for clients in Business & Industrial Markets.

 

She was previously Chief Strategy Officer and Head of Business Operations for China, Taiwan, and Hong Kong at the world’s largest privately held pharmaceutical company. Before that, she was a Vice President and then Business Unit lead for two of the world’s top 4 advertising agency conglomerates. She started her career in management consulting.

 

Rachel is also a Columbia Business School lecturer on the topic ‘Winning the Chinese Market, as a Female Executive.’ Finally, she is the author of the China humor business book Why the Chicken Crossed the World — summarized as ‘Imagine if Tina Fey were Asian and describing her home country.’

In unrelated news, Rachel is an improv comedian, training at UCB in New York.

TOPICS

Hacking International Growth With Data Big and Small

‘Diversity’ is more than warm and fuzzy: understanding customers and identifying revenue

Disruptive Technologies and Innovation for ‘Old School’ Industries

China: Winning the Chinese Market

Data & Trends / Economy / Fresh Perspectives / Generational Differences / Social Media/Digital Strategy