BodyBreak: Canada’s Favourite Fitness Duo
For the past 25 years, under the umbrella of BodyBreak, Hal Johnson and Joanne McLeod have been communicating to Canadians the important message that making small lifestyle changes can benefit an individual and their families for a lifetime. Through their TV programs, syndicated radio show, presentations, media interviews and the products they endorse, they heighten the awareness of the benefits of a healthier, active lifestyle and show Canadians how practical and easy it is to do. But most of all, they emphasize that it’s “fun”.
Hal and Joanne believe that by encouraging and communicating their message in an entertaining, upbeat and positive fashion, Canadians will begin to fully realize the implications of their actions and take responsibility for their total well-being. Hal and Joanne are fixtures of Canadian media and have established trust and longevity with Canadians of all ages.
Hal and Joanne celebrated their 25 years of healthy living, teamwork and positivity on CTV’s The Amazing Race Canada as Team BodyBreak. One of 9 teams being challenged physically and mentally as they compete and travel across Canada, The Amazing Race Canada Executive Producer, John Brunton called them “special” and “unique”.
Hal grew up in Toronto, Ontario. His love for baseball as a youth led him to a scholarship at the University of Colorado. He went on to represent Canada at the Baseball World Championships in Japan in 1982. He was later drafted in the sixth round by Cincinnati Reds but opted to finish his business degree. Besides having a successful baseball and business career, his extensive sales background and enthusiasm to keep fit helped launch and sustain BodyBreak’s longevity. In his “spare” time you might find him golfing, playing hockey or working out on his treadmill.
Joanne grew up in Scarborough, Ontario. She was a member of the Canadian Track and Field Team and was a 4 time National and 7 time Provincial hurdle champion. Joanne represented Canada at several international competitions such as the World Cup, Commonwealth and Pacific Conference Games. Her business and health background in the insurance industry also helped to further BodyBreak’s success. Joanne now enjoys running marathons and playing golf.
This dynamic duo are married and have a daughter who loves hockey and Irish Dancing.
Hal and Joanne provide simple strategies to live a healthier lifestyle from their best-selling book. They touch on the key areas of health – Being Active, Strengthening your Muscles, Healthy Eating, Sleep, Supplementation and Attitude. Participants learn that in order to make healthy changes in their personal and/or business life, they need to identify the triggers that set poor habits in motion and establish new triggers, routines and rewards that will change their habits and change their life. Participants are left with the opportunity to download a free comprehensive booklet to help get them started.
Using their Amazing Race Canada experience as the backdrop, Hal and Joanne talk about how everyone is faced with challenges, competition, roadblocks, detours and injuries in life but it’s how you cope that determines failure or success. They key in on their physical and mental strategies and the role confidence plays to help individuals make u-turns in life that result in positive outcomes. Hal and Joanne also share with their audience the importance of teamwork, what it means to focus on the task and compete, the roles a leader and a follower play and how to trust your teammate(s) for success.
A look at BodyBreak’s simple branding approach and how to stay true to your brand and keep it current. Over their 25 years, BodyBreak has never spent a dime on advertising or PR, yet it is one of the most recognized, iconic brands in Canada. Hal and Joanne explain how they did it and how your business can use their approach to engage your consumer. Hal and Joanne will show you the BodyBreak way.