David Allison 

Human Values Expert | CEO of a Global Research Firm | 2x Best-Selling Author | Founder Of The Valuegraphics Project

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David Allison is a human values expert, CEO of a global research firm, 2X best-selling author, and founder of the Valuegraphics Project. He is focused on changing how we understand ourselves, the people around us, and those we hope to engage with in our work. As the founder of the Valuegraphics Project – the first global inventory of core human values – he has transformed human values into measurable data and created an entirely new type of human-centric insights. He helps big brands like PayPal, Five Star School Supplies, the United Nations Foundation, and Google connect with people by honouring their values. 

His work is included in college textbooks used worldwide and has been featured in Harvard Business Review, Forbes, and INC Magazine. David’s latest book The Death of Demographics, was hailed by critics as “Convincing, insightful, and…revolutionary.”

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