About Charlie

Charlie Grinnell is the CEO at RightMetric, a library of data-backed research that helps marketers plan, build and deliver more effective marketing. RightMetric provides insights to brands like Interac, lululemon, Red Bull, ATB Financial, The North Face, Vancity Credit Union, and many more.

Charlie started his career journey in film/video production with stints at Alterna Films, Voleurz, Poor Boyz Productions, and outdoor retailer Arc’teryx. While working as a freelance video producer for brands like Nike and NBC Sports, he decided to follow a passion for digital marketing which led him to Invoke, the digital agency responsible for creating Hootsuite. After a short stint in the agency world, Charlie joined the digital marketing team at Red Bull Canada managing the brand’s digital footprint in Canada. After 3 years, he was tapped to lead Red Bull’s global social media strategy for all sports initiatives at their international headquarters in Salzburg, Austria. Most recently, Charlie was Head of Social Media at Aritzia, leading all social media activity for the brand including research and strategy, through development, execution, and analysis.

In 2019, Charlie was named 30 Under 30 by BC Business magazine, a celebration of the province’s next generation of leaders including young entrepreneurs and innovators who are accomplished beyond their years.

He has guest-lectured at BrainStation and has presented about digital marketing strategy at various public and private events with organizations such as YPO, TELUS, Rogers Communications, BCAMA, Destination British Columbia, Soho House, Mustang Survival, The North Face, lululemon, Leith Wheeler Investment Counsel, Meltwater, Spredfast’s Smart Social Summit, Social Media Camp, SocialWest, University of British Columbia, Capilano University, and more.

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