Neuroscientist and former psychotherapist
Artist and out of the box design thinker
As the founder of Muse, she told the world you could control computers with your mind, and made that dream a reality. It’s like science fiction brought to life for anyone to enjoy.
A renaissance woman, Ariel studied neuroscience at the University of Toronto and worked in labs at Toronto’s esteemed Krembil Neuroscience Centre researching Parkinson’s disease and hippocampal neurogenesis. No mere science nerd, Ariel was a fashion designer whose clothing opened Toronto Fashion Week and sold across North America. On top of that, her artwork has displayed at various prominent galleries. Ariel was also trained as a psychotherapist and had her own private practice, and also ran a real estate business.
Today, as the co-founder of InteraXon, Ariel helps bring Muse, a brain fitness tool that helps you do more with your mind, to the masses. Muse senses your brain activity like a heart monitor senses your heart and sends that information to your phone or tablet – giving you real time feedback of what your brain is doing moment to moment.
Ariel’s unique combination of art, technology, business and neuroscience is integral to the design of Muse and to InteraXon’s unique approach to brain sensing technology and the world. Ariel understands and communicates both science and art in unique ways that inspire audiences with practical solutions and out of the box thinking that show you how you can accomplish your dreams. Ariel and Muse are regularly lauded in global media, including CNN, Forbes, Popular Science, CNET, CNBC, VentureBeat, TechCrunch, Wall Street Journal Tech and many more, for creating what VentureBeat calls “the most important wearable of 2014″
Ariel had a rather impossible dream – to control computers with your mind. Hear her story and glean lessons from her work in bringing this unparalleled product to life. From a tiny sci-fi startup with an impossible dream to a commercial success with a trailblazing piece of wearable technology available in North America’s largest electronics retailer.
Leveraging her work in neuroscience and psychotherapy, Ariel helps people understand what blocks them from achieving their greatest success and offers the practical tools for overcoming those blockers and unleashing opportunity.