Talent Bureau works with a host of leading marketing experts who have transformed some of the greatest brands, including Red Bull, Uber, and Nike. Whether you are looking to amp up your company’s digital marketing strategy or deliver a brilliant marketing campaign, our top marketing speakers will provide you with the tools necessary to succeed.
Marketing is an art. It’s the art of knowing the needs and wants of your clients, then giving them what they’re asking for. It’s the art of being able to know what they want even if they themselves don’t know it, or to create something they need that they didn’t even know they needed. Take your cell phone, for example; its ability to connect to the Internet started to address the needs of businesspeople who wanted to check their e-mails while they were away from work. From there, it shifted to becoming a consumer product; there are games on it marketed to children and apps for every profession and hobby imaginable. Marketing isn’t just about knowing your niche; it’s about creating one.
Reaching out to your target audience has changed dramatically since the rise of social media. First, who your target audience is has shifted; back in the day, it was whoever was close to your local store, then it was demographics. Now, with the advent of Big Data, psychographics are key; we used to simply know who was purchasing our products or services, and now we know why they buy. This insight is key; we can now monitor shifting behavioural patterns and incentivize people to purchase products because they want to, allowing our businesses to play a role in their personal narratives.
Sponsored user-generated content, viral marketing, and influencer marketing have all taken hold; these new methods of marketing make it easier for consumers to relate to marketing, and can often influence them to purchase your products or services without them even knowing they’re being advertised to. We have thus reached what might even be the pinnacle of advertising; long gone are obnoxious ads screaming over each other to grab attention. Consumers nowadays, through targeted advertising, are often glad to be advertised to; it points them to products they didn’t even know they wanted!
Stephen Carter understands the new marketing landscape well. He helped Alison Redford win the nomination for the Progressive Conservatives in Alberta, and later the premiership. He also helped social media guru and mayor of Calgary Naheed Nenshi in his campaign for the job. He’ll discuss how knowing only a little is dangerous, and how data can help you market to the right people, in the right way. Shane Gibson is a master of social media who will discuss how social selling can increase your sales dramatically. Sunny Lenarduzzi knows the power of you; the you whose vision is best shared through video, one of the most popular ways of sharing media online.
All of our presenters are experts in the new age of marketing; they can help you divine what your niche is, or help you create one. They can discuss strategies, techniques and new frontiers that will expand your ability to market and increase your sales. They’ll connect with you so that you can connect better with those who matter.
Connect with consumers. Create a market. Choose Talent Bureau.