Online accessibility can sometimes be a game of Where’s Waldo.

We’ ve all been down that road.

The dead-end road when trying to find a contact online. Some might have searched for a hiring manager, others for an old friend. Yet, somehow, after hours of scrolling, it’s like the person ceases to exist.

Unquestionably, we all rely on the internet to find much-needed information. Despite this notion, we do not pay attention to our online accessibility. As we learn from Jason Feifer, our lack of accessibility online could be costing us many opportunities!

You’re Not Approachable Enough. Let’s Fix That.

“I won’t name names, but there’s someone missing from this issue of Entrepreneur. I’d found a piece they’d written, liked their work, and planned to assign them a story for the magazine … but I couldn’t find their email address online. They have no website. Their social media channels offer no way to get in touch. So I moved along to someone else instead. Why’d I give up so fast? Because the way I see it, that person’s job is to make themselves easy to work with. And I’m not going to spend my time doing someone else’s job for them.

I hope this little story strikes fear into the hearts of many. Consider it: Right now, as you read this column, someone out there might be thinking about hiring you, partnering with you, or consulting with you. But maybe they can’t because they don’t know how to get in touch, or because they want to learn more about your work but can’t, or because they just can’t tell if you’re trustworthy. And so they, like me, might move along as well.

I’ve run into this problem so many times. Writers — which is to say, the vendors I use most in my business — often put no effort into self-promotion. And this problem goes far beyond my own industry. I posted about my frustration on LinkedIn and heard the same complaint from people in vastly different fields…”

To read the full article, click HERE.


Introducing Jason Feifer

Jason Feifer is the Editor-in-chief of Entrepreneur magazine. There, he curates and covers the most important stories, issues, and opportunities facing entrepreneurs.

Additionally, Jason is the host of the podcasts “Pessimists Archive” and “Problem Solvers.”

Jason lives in Brooklyn, New York.

Feifer, Jason. “You’re Not Approachable Enough. Let’s Fix That.” Entrepreneur, July 9, 2019. View the original article here.