Founder, Be Your Own Boss
Host, Hootsuite’s Social Update
Digital Contributor to The Huffington Post and Breakfast Television on CITY
Video Marketing and Branding Expert
Sunny has almost a decade of experience as an award winning video, social media and online business strategist. From tech start ups to authors, Sunny has worked with clients across industries – helping Hootsuite develop a YouTube series that increased subscriptions by 75% and Applebee’s hit 1 billion impressions in a day. Sunny’s passion is helping people leverage the power of video marketing to build businesses and lives they love. Sunny has had the opportunity to speak internationally, most recently at NATO’s Headquarters in Brussels. You can also catch Sunny on national radio, television and online platforms like The Huffington Post and her weekly YouTube show, talking about social media trends and the latest digital news.
Sunny took home the award for ‘Best in Social Media’ for Western Canada in 2014, given to her by Notable, an organization that recognizes young professionals across Canada.
Sunny discusses why video marketing matters, and how to do it better. She discusses the shifting focus in marketing and entrepreneurship and the necessity of creating an online influence for your company. She reflects on how to manage an effective Youtube channel and maximize your company’s use of social media marketing.
Sunny offers insights from her experience as a female entrepreneur, especially as it relates to marketing herself online through video and social media. She gives advice on building confidence and leadership online while effectively growing your business.