Andrew Au

President and Co-Founder, Intercept Group

Marketer To Millennials and Gen Z

Bio

Andrew Au is the co-founder and President of Intercept Group, a marketing agency that helps global brands win the head, heart and hands of Gen-Y and Z’ers across North America. Intercept empowers some of the largest global brands, including the likes of Microsoft, 3M, and 7-Eleven, as they shift from mass to millennial.

 

Through his innovative work at the agency, Andrew was the youngest ever person to join the Entrepreneurs Organization at the age of 22. In 2016, he was among the Forbes 30 Under 30 for Marketing & Advertising. As a regular contributor to Forbes, he offers his millennial expertise in articles and podcasts, discussing an array of topics from the inner workings of the Met Gala to understanding millennials to digital disruption.

 

In 2017, Andrew was named INROADS Alumni of the Year and celebrated in Washington DC alongside General Colin Powell, Tom Joyner, and other distinguished honourees. Today, he is regarded as a generation thought leader helping global organizations win Gen-Y and Z’ers as consumers, professionals and employees.

In unrelated news, Andrew earned his Black Belt in TaeKwanDo at nine years old.

TOPICS

 

Managing Millennial Disruption

Digital transformation is the fourth industrial revolution. It’s impacting every organization regardless of industry or size, and revolutionizing how we work, live and play. Millennials are at the center of this revolution, influencing the makeup of the modern workplace. They are the single largest living generation today, at over 80 million across North America. They are also the least engaged in the workforce with attrition rates three times those of non-millennials. At a time when every company is a tech company, empowering the millennials on your team is mission-critical. Discover how to attract, motivate and retain your millennial talent to create diverse, high functioning teams.

 

Key Highlights:

  • The Millennial Hierarchy of Needs
  • Aligning company values with those of the next generation of leaders
  • Myths and exaggerations surrounding millennials in the workplace
  • Understanding the values and expectations within the workforce
  • Differences and similarities across generations

 


Marketing to Millennials

The marketing landscape has evolved. Marketers are making a big shift from mass to millennial. Every brand is competing to win this single largest living generation. 17-37 years of age today, millennials are in the thick of life’s biggest moments. Careers. Side hustles. Families. Home ownership. They are claiming their new position as head of household, and every brand is vying for their attention. So, how do you break through? Andrew shares the winning formula for millennial engagement based on proprietary research and experience working with some of the largest brands including Microsoft, Intuit, 3M, Scotiabank, 7-Eleven and more. This rich keynote sheds light on the latest lifestyle habits, psychographic insights, social media trends, shopping habits, top brands and breakthrough marketing strategies.

 

Key Highlights:

  • Optimizing your message for millennials
  • Core values and psychographic insights
  • Social media trends and engagement strategies
  • Breakthrough marketing campaign strategies

 


Canada and the “New Market” Economies for Automotive Dealerships

We live in a world of change, driven by the rise of Gen-X and Millennial car buyers, and accelerated by a technological revolution that is changing the way we live, work and relate to one another. In an era when Amazon is the 800-pound gorilla in every industry, and with its sights set on automotive, how can dealerships win today? This keynote addresses 3 fundamental questions—Who are Gen-X and Millennial car buyers? What are you saying to them? And how are you engaging them? Hear about the latest demographic trends, and take a deep dive into the Gen-X and Millennial buyer mindset. Understand their values, their desires and how they want you to engage with them. Learn about new technologies that allow you to better engage with car buyers before they step foot onto your lot. Know how to generate and nurture leads, and manage the showrooming that’s happening on your lot. Book this keynote if you’re looking to understand how to future-proof your dealership.

 

 

 

5 Ways to Navigate Digital Transformation.

Digital transformation is the fourth industrial revolution. It’s much more than just digitizing paper-based systems. It’s about redefining how we deliver value to our customers, our partners and our employees. Hear about the latest technology, spanning e-commerce, chat bots, augmented reality, virtual reality, mixed reality, IoT, artificial intelligence, modern analytics and machine learning. More importantly, learn how you can use it to engage your customers, motivate your employees, transform your products and reimagine your operations.

 

Key Highlights:

  • Hear about the latest technology that’s impacting your industry
  • Get inspired by global customer examples of technology implementations
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